Influencer Marketing Guide to FTC Compliance
Best Practices and Legal Tips for Digital Marketers, Influencers, Networks and Social Media Managers
This attorney-drafted mini-course is a guide to the best disclosure practices in influencer marketing and native advertising. The course looks at the most common concerns around disclosures for social media influencers and how those disclosures can adequately comply with the current Federal Trade Commission (FTC) guidelines. The content covers the most common social media platforms (Instagram, YouTube, Twitter, Snapchat) and also addresses live videos in the various mediums.
Answering these questions:
Who is the FTC and am I impacted by their rules?
Why are disclosures important?
What is a proper disclosure?
When & how should I disclose?
Does #thanks or #collab count?
How do you handle Snapchat? Live video?
If you are a marketing professional, social media manager, or advertising professional -- this course is for you.
If you are a big-wig influencer or a micro-influencer or somewhere in between -- this course is for you.
If you work with influencer networks, native advertising, or collaborate with brands and influencers -- this course is for you.
In one survey, 84% of marketers said they would launch at least one influencer campaign within the next twelve months. You cannot afford to miss out on influencer marketing. You also cannot afford to botch it and subject your brand, your job, or you cold hard cash to the consequences of improper disclosures -- fine, ethical issues, audience distrust and bad PR.
Get ahead in this shifting online marketplace by educating yourself. Don't depend on someone else to cover your butt or to pressure you into content that puts your authentic voice at risk.
THE BUCK CAN AND SHOULD STOP WITH YOU.
This short course is short, crisp, and entertaining so you can nail this stuff and get on with your real gig. Let's do it to it Lars.
*Disclaimer: This course is for educational purposes only and is NOT legal advice and does not constitute an attorney-client relationship.*
With a background in PR, law, and creative consulting, Brittany helps brands navigate the modern digital landscape. She believes in the power of cute office supplies AND good contracts. Britt lives and works in Utah with her husband, four littles, and a sweet minivan that she enjoys singing in at intersections.