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Influencer Marketing Guide to FTC Compliance

Best Practices and Legal Tips for Digital Marketers, Influencers, Networks and Social Media Managers

This attorney-drafted mini-course is a guide to the best disclosure practices in influencer marketing and native advertising. The course looks at the most common concerns around disclosures for social media influencers and how those disclosures can adequately comply with the current Federal Trade Commission (FTC) guidelines. The content covers the most common social media platforms (Instagram, YouTube, Twitter, Snapchat) and also addresses live videos in the various mediums.

Answering these questions:

    Who is the FTC and am I impacted by their rules?

    Why are disclosures important?

    What is a proper disclosure?

    When & how should I disclose?

    Does #thanks or #collab count?

    How do you handle Snapchat? Live video?

If you are a marketing professional, social media manager, or advertising professional -- this course is for you.

If you are a big-wig influencer or a micro-influencer or somewhere in between -- this course is for you.

If you work with influencer networks, native advertising, or collaborate with brands and influencers -- this course is for you.

In one survey, 84% of marketers said they would launch at least one influencer campaign within the next twelve months. You cannot afford to miss out on influencer marketing. You also cannot afford to botch it and subject your brand, your job, or you cold hard cash to the consequences of improper disclosures -- fine, ethical issues, audience distrust and bad PR.

Get ahead in this shifting online marketplace by educating yourself. Don't depend on someone else to cover your butt or to pressure you into content that puts your authentic voice at risk.

THE BUCK CAN AND SHOULD STOP WITH YOU.

This short course is short, crisp, and entertaining so you can nail this stuff and get on with your real gig. Let's do it to it Lars.

*Disclaimer: This course is for educational purposes only and is NOT legal advice and does not constitute an attorney-client relationship.*


Your Instructor


Brittany Ratelle
Brittany Ratelle

With a background in PR, law, and creative consulting, Brittany helps brands navigate the modern digital landscape. She believes in the power of cute office supplies AND good contracts. Britt lives and works in Utah with her husband, four littles, and a sweet minivan that she enjoys singing in at intersections.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
As long as it is available. I may decide to charge for this course at a later date -- so I don't want to make any promises I can't keep. But, for now, this course is available and you can move through at your own pace -- it won't take you more than an hour.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact me and I'd like to know how I can fix the problem. Of course -- since this is a free course, what are you doing to do...get mad and pay me? (in which case email me and I'll invoice you on Paypal in a jiffy)
How can this course be worthwhile if it's for free?
Good question. I could and probably should charge for this course. But -- I am trying to increase my audience in this space and I recognize that your time and email is valuable. I'm not going to ask you to give either of those to me without something worthwhile in return. Ergo...this free course.
What is the FTC?
The Federal Trade Commision is the American government body charged to prevent frauduluent business practices, including regulating deceptive advertising in all of its forms. Since a lot of advertising is now done on social media platforms and through smaller content creators -- the FTC's reach and oversight has extended there as well.

Get started now!